I didn’t love cycling, and I never did it to win. Cycling became the way I came back to life.

I wasn’t born a cyclist.
After 12 years of working in a corporate office — long hours, constant pressure, and a sedentary lifestyle — I found myself facing serious heart problems.
At 39, I thought my days of living an active life were over… until I started cycling.

The first days were tough. But something changed. After just two weeks, I could breathe easier. After four, my mind felt lighter.
And now, four years later, cycling has become a part of who I am.
It didn’t just heal my body — it gave me back my energy, my freedom, and my faith in life.

That journey led me to create Velora.
We don’t just sell shirts — we share a way of living, told through meaningful designs.
Each one represents the spirit of those who keep pushing past their limits — whether on the road or in life.
At the heart of our brand is VITALITY — the power to keep moving, stay resilient, and climb every hill life throws your way.

“VITALITY celebrates the life force within each of us — the energy that keeps us moving, enduring, and feeling free with every ride.”

Every Velora design is more than apparel — it’s a symbol of life in motion.
We craft each shirt using premium-quality materials, printed with state-of-the-art DTG technology, and made on demand — ensuring every piece is unique, just like your story.

Velora isn’t just a cycling apparel brand.
It’s a reminder: Keep moving. Keep living.
📍 Velora Ecommerce LLC
1500 N Grant St, STE N, Denver, CO 80203, United States
📧 veloracycling.store@gmail.com
🌐 veloracycling.store