WE RESPECT YOU. THAT’S WHY WE CHOSE BELLA + CANVAS.

We middle-aged men are sensitive. Do you remember the feeling of that stiff, scratchy T-shirt turning your body into a "furnace that couldn't vent" after a ride? We are too old to tolerate that discomfort. Our choice of Bella + Canvas is a declaration: We refuse to compromise quality for your comfort and self-respect. It’s soft, breathable, and holds its shape. It simply respects you.

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I didn’t love cycling, and I never did it to win. Cycling became the way I came back to life.

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