WEAR YOUR STORY
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THE OLD GUARD
"Speed fades, but class is permanent. Welcome to The Old Guard—where experience...
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THE "LIFE IN WOMEN"
At Velora, we believe in "The Energy to Keep Going." For men,...
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THE "FAMILY RIDE
We created this collection to honor the deep love within cycling families....
WE RESPECT YOU. THAT’S WHY WE CHOSE BELLA + CANVAS.
We middle-aged men are sensitive. Do you remember the feeling of that stiff, scratchy T-shirt turning your body into a "furnace that couldn't vent" after a ride? We are too old to tolerate that discomfort. Our choice of Bella + Canvas is a declaration: We refuse to compromise quality for your comfort and self-respect. It’s soft, breathable, and holds its shape. It simply respects you.
I DIDN'T RIDE TO WIN. I RODE TO SURVIVE.
"At 39, after years of corporate burnout and facing heart problems, I thought my active days were over. Cycling was my way back to life. It gave me back my breath, my freedom, and my faith.
Velora was born from that journey. We don’t just make shirts; we honor the grit to keep going and the vitality to climb every hill."